And parents with kids looking for daily entertainment options after the academic school year was canceled had fewer options for movies for them to watch. The studios had few options during the coronavirus pandemic but to release movies to VOD. But many people - a lot of people - still want to see movies in a theater. Theater attendance has been on a decline, which has led operators to try to improve the experience by adding reclining seats, wider food and drink choices, and more. ![]() AMC Entertainment had other ideas.Īdam Aron, the theater chain's CEO, told Universal chairman Donna Langley, "AMC believes that with this proposed action to go to the home and theaters simultaneously, Universal is breaking the business model and dealings between our two companies." AMC said it will never run another Universal movie in its theaters again.Īs the saying goes, never say never, but rather than being just bluster, AMC is actually in a very strong position to carry out its threat. ![]() Of course, none of those sent to VOD had the remarkable success of Universal's Trolls, but it caused the studio to think it would be a good idea that even after the theaters open again, sending more movies directly to pay-per-view would be a good idea.
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